"When people ask me what equipment I use - I tell them; my eyes..."
"In photography there is a reality so
subtle, it becomes more real than
- Alfred Stieglitz
"The instrument is not the
camera but the photographer..."
- Eve Arnold
Based within the County
of Norfolk, we deliver a broad range of visual commissions framed around a simple ethos; the delicate, working of premium imagery, through a progressive influence of luminance and hue. Essential to the DNA of a photograph, is EMR. (Light). It can be sensitively tuned from ambient space, and in keeping with how captivating images should appear, invasive flash use is hushed away wherever possible. Abrasive glare is the foe, we endeavour to dance around it. A quote from Teal Scott; "To make the darkness conscious, is to turn the shadow into light...”
Honestly and objectively priced, a vast array of options are
afforded to our end-products. Whether ultra-minimalist or
exquisitely housed USB Drives, simple Photo Books or sumptuous hand bound Albums of the finest materials, each and every shot is presented in sublime colour and definition. Our pristine monochromes are no less defined. Aside from emergencies, client specifics are usually arranged well in advance of shooting. From a firm belief in the company's mindset and a pinch of fortuitous intent, it's encouraging not being compelled to dull our
ideology with acquisitive sales practices and artificially veiled promotion. As humble supporters of Friends of the Earth, we're working to create a more streamlined,
eco-conscious footprint within the environment; a greatly
reduced paper trail, through objectives including brochure-free operations, was a viable start. Moving ahead, if it isn't
essential, we don't want it. (Hey, we love a funky business
card though, so our little green rectangles are produced from recycled prints and, 'ahem', brochures.)
imagikaimage employs advanced dynamic optics and hardware from industry leaders Canon, Leica, and Hasselblad. Additionally, precise, non-destructive techniques in the
repair and polish of vintage/degraded images are
meticulously undertaken. The freshly healed may wear an
optional logo of honour. Nice!
Virtues aside, in every minute today, a gazillion images are captured, cropped and clarified in a whirlpool of ever smarter mobile devices. So many pictures, instantly
produced, primped and posted to the ether by legions of eager snappers. That's just grand. Photography is a life enhancing
diversion. With this in mind, quantity over calculative quality,
is a respectable trade-off. The more shiny happy photos,
the brighter and less monotone, life will appear.
A brief observation on something not quite so grand;
an appraisal of scores of self-appointed 'Professionals' within today's landscape; 'The Click & Wing It Club'.
They remain largely indifferent to the key skills necessary for excellence in this field; advanced precisional know-how, and an exceptional affinity in what the eye perceives. The latter, is not an easy trait to acquire. All too often, we hear of clients waiting months on end for a lukewarm quantity of blah, blah, blah. ☹︎
You see, what ultimately figures in the Chameleon
Art of Photography, is talent.
And blah, blah, blah... isn't good enough.
At imagikaimage, capturing peerless moments on an Ocular,
Light Processing Image Machine, is to step knowingly
Through The Looking Glass, and onwards...
...precious pixels to all
Lead Photographer 2020